What makes a book remain valuable over time.Podcast: Play in new window | Download On Today’s Episode We’ll Learn: If you enjoy the show, please drop by iTunes and leave a review while you are still feeling the love! Reviews help others discover this podcast and I greatly appreciate them! Listen in: He shares some of his favorite marketing tools and which facets of marketing he focuses on and why. We also get some really valuable advice from Ryan on how to work well with an editor to make sure the book fulfills your vision. Finding the perfect balance between content that adds long-lasting value and strategic marketing is crucial.
He emphasizes that when you are creating a book, you need to be thinking about both the content and marketing that will make the book last. Ryan shares what draws a sharp distinction between the two kinds of bestsellers: some books keep selling for years and years, while others sell very well initially but dwindle over time.
He served as the director of marketing for American Apparel and his current company, Brass Check, advises clients like Google, TASER, and Complex. Ryan Holiday is an author and media strategist. These insights come from his newest book, Perennial Seller: The Art of Marketing Work that Lasts. In this episode, he discusses the principles for crafting a longstanding work, whether it’s a book, a product, or even a restaurant. His books have all been best-sellers, and more importantly, they have continued to sell well long after their issue dates. When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula.
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